Law & Policy Active Updated Aug 18, 2026
The Gag Big Ag campaign
Where it stands, Aug 18, 2026 Hackney's mayor pledged what Adfree Cities called a UK-first ban on meat and dairy advertisements on council-owned land, backing the group's nationwide Gag Big Ag campaign; McDonald's and KFC spent more than £110 million on UK outdoor advertising in 2024 alone.
Hackney's mayor pledged what Adfree Cities calls a UK-first ban on meat and dairy advertisements on council-owned land, joining the group's nationwide Gag Big Ag campaign against factory-farming ads. The fight tests whether local ad bans can pressure meat and fast-food brands, which spent over £110 million on UK outdoor advertising in 2024 alone, and whether other UK councils follow Hackney's lead.
The story so far
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Aug 18, 2026 Latest
Hackney's mayor pledged what Adfree Cities called a UK-first ban on meat and dairy advertisements on council-owned land, backing the group's nationwide Gag Big Ag campaign; McDonald's and KFC spent more than £110 million on UK outdoor advertising in 2024 alone.
This fight, in numbers
Every sourced figure the brief has published on this storyline, newest first.
- 56% of UK adults support an outright ban on factory farming; at least **73%** oppose strict confinement of chickens, pigs, and dairy cows
- £110 million spent by McDonald's and KFC alone on UK outdoor advertising in 2024
- 85% of UK farmed animals live in intensive conditions, including **95%** of chickens
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